What is your value proposition?

This is a question many startups struggle with. The typical innovator only focuses on one part of their value proposition and gets stuck thinking from one perspective. It is much more than that.

When you approach value from a singular perspective, you can quickly get stuck focusing on one potential pathway and missing other impactful opportunities.

What exactly does this mean?

Look at these five key categories, also known as the quintuple aim, to assess value properly. Do not assess these from just your view but the perspective of the client and consumer.

Economics
Outcomes
Clinician or Client Experience
Patient or Consumer Experience
Equality

When you approach from this perspective, you can begin to define success, measure success, and strategize how to achieve success.

The value proposition is not just about creating value today; it is about being thought-provoking. The best discussions will get the client thinking about the future and more expansive opportunities.