Innovative Change

There are two types of change:

1. Defensive Change: Change that occurs because the industry tells you that is how it has to be.
2. Purposeful Change: Change that you make that defines how the industry should be.

Do not let the industry define how you change. Make your change define the industry. This is what it takes to be an innovator in healthcare. An innovator will define the industry, not let the industry define them.